Being a Naija creator!
Fid#003: Exploring some of the wahala we face as Nigerian creators...
I spend the majority of my time on Twitter, and by time I mean my leisure hours, so consider me the Twitter FBI, reading every thread and carefully connecting the dots😃. One of the few things I've been able to improve over time is my perceptiveness, and I've turned it into my superpower by paying attention to every iota of detail. (low-key that's none of your business sha 🙄, but it felt good to let you know).
Back to Twitter, if half of your Nigerian Twitter feed isn't filled with politics, backlashes, and political POVs, you're not really on Twitter. Most of us care about how this country is run. I'm not going dally into political wranglings right now, but having people in government who want to make this country a better place will bang😩.
So, what is it like being a Naija creator?
Every creator's journey is unique; sometimes it is due to the creator's geographical location, and other times it is directly attributable to the creator themselves. I'm not focusing on personal journeys because, while it's impossible to write about every creator's personality and background, you're better off hearing it from the creators themselves. I'll be discussing the journey unique to Nigerian creators, specifically on some of the challenges they face.
TAKE SMALL GIST 🙊
We figured out a way to let you earn your daily 2k as a creator, and with monthly recurring payments, your fans can now support you with cash every month. Sapa must be jealous of Fidia creators right now.
A day in the life of Hauwa is not only amusing but also very relatable.
Deeola answers some pertinent questions about her brand, such as someone owing her money for a gig she did in 2020.
thedigitaltinker describes her transition from wanting to be a lawyer to her new found love in content creation.
New episode of The African Creator is out, check them out here
The struggle with basic amenities is not new, and every new creator who is just starting out and hasn't established a level of comfort will struggle with something as simple as electricity. If your content requires constant motion or specific locations, you will also face this and many more challenges. These challenges are beyond your control as creators, so you're best off preparing for them ahead of time.
We all awoke to an unexpected Twitter ban on June 5, 2021, before the government lifted the ban this year in January. Consider creators whose primary medium is Twitter and how that has resulted in the demise of that source of income. As a Nigerian creator, you could literally wake up unemployed, so it's best to direct your audience to multiple platforms rather than being content with your fame on just one.
Disposable income challenge
There is a popular misconception that Nigerians prefer cheap goods, but the truth is that the average citizen does not have enough disposable income. As a result, they may pay you less than fans from other countries, or they may not pay at all. The only way to monetise a Nigerian audience is to consistently highlight the value you provide and what it is worth.
These are just a few of the issues that creators face on a daily basis, making it even more difficult to be a creative. We are aware of these issues, but all we want to do is find solutions and encourage you to achieve your goals despite these obstacles. A successful Nigerian creator is worth celebrating, and those who are struggling to get there are also deserving of flowers.
Keep creating and getting the bag!
love, light and laughter!