Creator Fund; The Latest Wildfire.
Fid#006: Examining the sudden influx of creator funds available to creators...
After our last conversation, I found myself wondering if you had enjoyed reading the previous newsletter and everything else I've shared with you so far. As much as I enjoy writing to you every week, I suppose the true fulfilment comes from knowing that hundreds of you are eagerly awaiting my next email or reading with great interest. So, it would be terrific if you could take a few minutes to leave your honest feedback, comments, or simply like so, I know I'm making sense🥺 (low-key, I know I always make sense sha 🙃).
Trends aren't just found in fashion or dancing to the latest song on TikTok; we also have trends among large organisations, such as the FAANGs. The most recent trend I'll be discussing is the struggle of organisations to keep creators on their platforms by inviting creators to have a “piece of the pie”.
Did you know that the latest wildfire in the creator economy is caused by ripples of creator funds that appear every now and then?
For a long time, after creating a plethora of content on various platforms, creators had to look for ways to make money. Partnerships with organisations and competitive platforms eager to support creators have resulted in massive income breakthroughs for some creators. The sudden desire to keep creators on these social platforms for them to continue creating consistent content prompted existing creator platforms to create financial buffers or support specifically for creators known as the "creator fund."
Let’s blow your mind a little 🤯
Staying consistent as a creator isn’t an easy ride, so here is a simple guide towards consistency. 💁🏽
Tee from Fidia shared ways you can make money as a content creator here. 💰
To participate in the black voices creator fund, click here. 💸
Do you think creators are overhyped 🤔?
Well, The African Creator has a new episode that talks about this issue of overhype.
The creator fund is simply defined as a specific amount set aside for creators to encourage them to create content, and many organisations such as TikTok, Facebook, Youtube, LinkedIn, Pinterest and others have announced different versions of this fund with different rules for participation. One thing that all platforms have in common is that they are all available to creators.
With numerous creators springing up daily, what does this mean to you as a creator and are they worth giving a shot?
The latter is unquestionably a yes, because these organisations are willing to fully support creators for them to continue doing what they love. The great thing about these opportunities is that there are so many funds available regularly, giving you more options. So, what does this mean to you as a creator;
You get value for the content you create on the platforms.
Another source of income, even though it might not be a stable source.
Are you considering which existing creator funds and opportunities might be of interest to you? Just keep reading.
YouTubeBlack Voices Fund: This is a YouTube brainchild that was launched in 2020 for black creators and music. It was created to promote and assist them in growing by providing them with the necessary resources. Some of the perks you stand to gain as a participant of this program include;
A YouTube Partner Manager will provide you with personalised assistance.
Seed funding invested in the growth of your channel.
Exclusive sessions on production, community engagement, and well-being.
Throughout the year, bespoke trainings, workshops, and networking opportunities are available.
Kapwing Creator's Fund: When I discovered this opportunity, I was ecstatic to see how many organisations are banding together to support their creators. This fund was created to help video creators, particularly those who use their editing platform. They are awarding tens of thousands of dollars to video creators who put in the time to edit and create amazing videos, which is admirable.
Linktree was not left out of the frenzy, as they collaborated with Square to create a $250,000 fund for creators, activists, and entrepreneurs looking to take their creativity to the next level. They named it the Passion Fund, which is quite intriguing and serves to highlight the fact that support for passion is ever-present.
Notion participation in the recent funding buzz came as a pleasant surprise, which is both admirable and exciting. Though there were some ground rules, they specifically stated their preference for YouTubers with around 10,000 followers and high engagement, with the possibility of considering creators on TikTok, Instagram, and other platforms who are performing exceptionally well. The offer of $5,000 to creators with "no strings attached" was music to my ears.
SuperHi decided to try something new by running an experiment to see if creators could advance their careers or make a stable living with the help of basic resources and a financial backup. With the sole mission of assisting creatives to improve, they offered the following:
$1,000 per month for six months, giving you a financial cushion to help you change your creative world.
A MacBook Air or a Pro iPad, providing you with the means to be more creative.
A membership in SuperHi, providing you with high-quality creative education
Creator funds are here to stay, and I'm excited to see how they develop over the next few years. There has never been a more exciting time to be a creator, and the best is yet to come.
Love, light and laughter!