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Fake it till you make it.
Fid #012: Creating an image that gives you an edge...
As I grew up, I observed my peers try to “out-lie” themselves or, better yet, become the best liars to prove a point. Sam wants to be relevant, so he claims they have two large swimming pools in their house. John claims he went to London during the long vacation, and Janet counters with her parents owning a private jet. Everyone will tenaciously defend their claims as their opponents mock them. To be honest, there were some rich kids who had these perks, but many of them were lies, either as a joke or to make them feel important among their peers.
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You may wonder if we really knew anything about fake life back then, but the truth is that as humans, we are all drawn to the finer things in life, and we subconsciously value these things because we know owning them makes us appear different. As a child, I could get away with lying about spending my holiday with the Obama’s, but as an adult, it would be much more difficult. It would be even worse if you were a public figure or creator with a large following. As a creator who intends to attract certain calibre of brands it is important to create a demeanour that matches the class of these brands but how far is too far?
Would you fake it till you make it?
"Fake it until you make it" is an English adage that suggests that by imitating confidence, competence, and an optimistic mindset, one can achieve success. This is not to say that everyone who faked it made it, nor is it to say that creators should fake it in order to make it. When thinking about creators and their creativity, keep in mind that the value of some creativity is actually perception. What people believe, perceive, and experience. So, perception is one of your most valuable assets as a creative; consider what people think of Versace, Gucci, Dior, and others; even though all they do is create clothing/fashion items, the brand name is perceived as luxury, increasing their value.
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Some designers have even claimed that the larger brands are using their designs without permission and pricing them exorbitantly, but the people who will willingly pay that much for a Gucci won't pay half as much for an average designer with the same exact product.
In terms of creators and their creativity, creating an image that oozes class for your brand goes a long way in attracting the type of clients you want and the value they place on you. You don't have to give the impression that you're a millionaire, but being deliberate about every aspect of your brand and ensuring every tiny detail is done with the highest quality goes a long way.
You don't have to accept every deal, go to every show, or follow every trend; however, being deliberate about what you do and how you do it speaks volumes and improves the perception of your brand. If an organisation perceives your creativity to be basic or disorganised, you will be valued accordingly; however, creating the illusion of a certain class not only increases your value in the eyes of your clients, but also brings you closer to the reality you seek.
Faking it until you make it does not imply going on Instagram and claiming to be in Dubai when you are in Ikorodu or posting empty boxes as gifts from fans, but rather constructing a positive image of class that prepares you for that stage you envisage in your career.
Be deliberate about your creative business today and watch it go from basic to world class.
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