The Good First Impression

Fid#021 : Selling your business to onlookers...

Hey K-reator!

Making a good first impression is something that most of us find ourselves doing for a variety of reasons. When meeting new people for the first time, looking for job opportunities, or forming partnerships, the possibilities are endless. I'm trying to remember times when I made a concerted effort to make a good first impression, and even though it was for good reasons (because I'm awesome 😌), I sometimes felt I tried too hard or didn't do enough. However, making an impression is one thing, and how it is received or perceived is another.

Making a good first impression may be easier for you as an individual, but have you ever wondered how businesses make a good first impression on their customers?

As a creative business owner, making a good first impression on your customers is just as important as running the business. Sometimes doing little and consistently putting certain things in place is all that is required.

Making A Good First Impression As A Creative Business Owner.

Running a business necessitates a great deal of planning and, at times, sacrifice. Things that you may think are unimportant to you may be extremely important to your target audience. Great communication is undeniably important, and it is also one of the most obvious things you should take seriously as a creative business owner. Many creative business owners have devised novel ways to engage and communicate with their target audiences, which is admirable.

Creating a good first impression with people who come to you directly or customers who reach out directly is easier, but what about those who are interested in your craft but don't reach out, how do you consciously create a good impression unconsciously?

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Making a good impression on these people entails paying attention to details that speak volumes about your brand and making information about your company easily accessible. Putting enough information out there gives your brand more credibility and gives the assurance that your product/service offering is genuine. Some brands expect people to send DMs for minor details when they can easily make this information available to everyone.

Creating a detailed bio that fully describes your business and its offerings is one way you can stand out as a creative business owner. This avoids any confusion or misinterpretation of your business offerings. Another method is to respond to frequently asked questions (FAQ) so that people who reach out have resources to fall back on and only reach out when they have unique needs.

Creating a business website is critical because it gives you a professional and credible appearance. When you create a website for your business that contains all of the necessary information about your brand, you not only gain credibility but also give the impression that your company is larger and more successful.

Fidia is here to help if you're wondering how to get a business website without breaking the bank. Making an effort to make a good impression on prospective leads and customers is one way to grow your creative business and sell your brand.

Love, light and laughter!

Your guy,

Philo🧡